The Federal drug regulators apparently revealed the 36 graphic labels for cigarette boxes. I’ve seen the three that are shown on the NY times story, and they’re pretty “graphic”, but honestly I don’t think it’ll work. Well, that’s not true. It might work on some people, but as an ex-smoker, I don’t Really think it’ll work on a smoker like me.
When I smoked so long ago, (I was a 2 pack a day smoker for about 20 years) I was hardcore. I might have looked at the packaging just to make sure it was my brand of cigarettes, but honestly, I didn’t read anything on it. It was recognizable just by the color and the design. I didn’t pay attention to what it said on there. Honestly, I didn’t even know what the Surgeon General warning ever said except “it’s bad for your health”.
I think this might be a big waste of time, and if I turn out to be wrong, it will be a pleasant surprise. This could be another attempt to make the cigarette companies waste money by the government. Yeah, I know, this is just conspiracy theory speaking, but you just never know, right? Plus it makes it a much more interesting story.
I will admit, however that the idea of purposely placing the graphic label on the top where it would definitely be seen in the stores is a nice touch. But again, I think most people will ignore this. Most smokers are people of habit. They will always go to the same place to buy their cigarettes. I know, because when I went to buy my cigarettes at the local gas station, the girls who worked there knew me on sight and always pulled two packs down for me. I never looked at the display case. This is another reason why I think it will fail.
So what do I propose to do? Well, to be honest, I think they should just keep taxing the cigarettes. Make them even more expensive. I think there are a lot of smokers out there who would make the attempt to quit if they could no longer afford their smokes. Another idea would be to do a huge billboard campaign. Perhaps an even more aggressive anti-smoking campaign on television. Use celebrity power. All this usually helps!
What’s your opinion? I’ve set up a poll just to see what you think of these ads.

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